Target has always been looking for clever ways to connect with its customers, and recently it has turned its attention to influencers. Do you know these famous people on Instagram, YouTube, and other platforms? Let's see how deeply Target works with these celebrities online.
How Target Works with Influencers
Target actually works with influencers to spread the word about their products. Here's how it works:
- Target sends influencers free products, which they then review online.
- Target pays to create posts that show why buying their products is a good idea.
- Target organizes special events to launch new products and invite influencers.
- Influencers earn commissions when their followers purchase Target products through special links.
Why Working with Influencers is Good for Target
This collaboration helps Target in several ways:
- Target becomes more recognizable.
- Target's brand image improves.
- Sales are growing.
- Customers feel more attached and loyal to the store.
Significant Target Campaigns
Target has developed several campaigns with celebrities, such as:
- #TargetStyle Challenge: In 2018, this challenge on TikTok got people to show how they wear Target clothes. It went viral and attracted more than 1.5 billion views.
- Videos about beauty shopping, in which beauty bloggers talk about their purchases at Target, makeup with those items and share their impressions. These videos have become popular on YouTube among young women who like to visit this store.
- Special collaborations. Sometimes, influencers work directly with Target to create unique product lines that attract customers' attention.
